HI, I’M Yogiraj Mishra

Digital Marketing Professional

Yogiraj Mishra

I am Digital Marketing Professional.

Soaring from a humble academic settings I first tried my hands on this rather ferocious yet promising world of Internet back in late 2010 through Tech Blogging. And started learning about SEO, Content Marketing and Social Media Marketing. Now I am certified Digital Marketer with specialization on Search Engine Optimization, Social Media Marketing, Search Engine Marketing and Content Marketing.

Digital Marketing Services


Web Development

Social and Search Engine Marketing

Content Marketing

Do more than advertise. Get digital marketing services for the growth you need. I can help you with SEO, Social Media Marketing, Email Marketing, Content Marketing, Video Marketing, Web Analyrics, Local SEO, Domain Research, Search and Display Marketing, Marketing strategy, E-Commerce Marketing, Influencer Marketing, Mobile Advertising and Event Ideation.
  • Web Development 90%
  • Digital Sales 85%
  • Social Media Marketing 96%
  • Content Marketing 88%

Digital marketing Journals

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Engaging your audience can help in increasing purchases, encouraging them to participation for events to create a buzz and all these things depend how you plan content for your Social Media profile and in what context you want to entertain them.

Why is engagement important to your business?

The more engagement you have with your audience, the stronger your relationship. If users are interested in your business, and its content, they’re more likely to engage with you on social media.
For example: Manish recently started using social media to attract new members to his gym. As he always tracks and reviews his engagement activity, he starts to recognize the names of people who like and comment regularly. When he runs classes, he also starts to see their names appear on his class list. His social media presence helped convert these passive readers to active participants.

The more a user engages, the more likely they’ll purchase

Users that engage with you are likely to have your business front of mind, which means they’re more likely to purchase from you, and more likely to recommend your business to friends and family.
For example: Deepak is looking to buy a new cricket kit. His brother recommends Kumar’s Sports Store, and suggests he follows their profile page. Deepak does, and he loves the range of cricket-related content they share – he even comments to share his opinion, which Kumar’s respond to. He feels as if he’s really got to know the business, so pops in to buy the entire kit.

High engagement can naturally help grow your reach.

Each time your audience shares, likes, comments or follows your profile, their friends could also see your content.
For example: Anusha follows her local bakery and regularly likes and shares their posts. Subsequently her friends see the bakery on their feed too. Like Anusha, they’re also amazed by its great photos of delicious cakes and pastries, so they start to follow it too.

How can you engage your audience?

You’ve most likely already created great customer relationships and know how to capture your customers’ interest in the real world. In earlier lessons, we also explored your target audience – understanding their needs, interests and ambitions. This is a really good place to start when building your social presence, and we’ve got some great tips to help you keep your business at the top of your audience’s mind.
  • Post often, your followers will stay interested if they hear from you on a regular basis, and the more you post, the more likely people are to see your content.
    The “recommended number of posts per day” is a bit of a myth. Some marketing experts advise sharing content at least once a day and some say as often as 2-3 times per day across your social platforms. The key is to find what’s right for your business. As long as you have something worth sharing, it’s fine to post. However, you should be wary of spamming your audience, as this can create a bad user experience.
    Think about the social channels you’re using. One may be very fast moving and suit a business that is able to publish quick, small pieces of content. Another may be slow-paced and suit a business that is more likely to publish once or twice a week. Really think about how you can keep up with the pace of the channel you’re active on.
    As you post, make sure to look out for comments. Set your notifications on each platform to alert you when someone comments. It’s important that you try to respond to all comments, even the negative ones, as it lets your audience know you value what they have to say.
    Top tip: Always make sure that the content you’re sharing is relevant to your followers. Simply posting for the sake of it, or posting sales-heavy content, can be off-putting. This could easily lead to people unfollowing your profile and potentially harm your reputation. 

  • Post interesting content
    To really drive engagement, you need to focus on sharing interesting and relevant content. Offering your audience unique articles, videos and stories will encourage them to keep coming back for more. So, always try to go beyond simply promoting your business or products.
    For example: Jai owns a seafood restaurant in Goa. He often posts about changes to his menu and opening times, but was receiving very little engagement. After sharing a few pictures and short video clips of his staff picking the best lobsters and cooking up a storm in the kitchen, he began to notice a spike in activity. He also noticed that people engaged more with his informational posts when they were mixed with more personal stories. Posting content that is exciting and intriguing to your audience can lead to high levels of engagement. We’ll cover off how to create great content in much more detail over the next few lessons. 
  • Show your personality
    It’s common for businesses to feel they need to be professional and formal when talking to customers online, but remember that your customers love what makes you unique – and that’s you. Showing your own personality, expertise and opinions creates a much more enjoyable and authentic experience, and it’s this that can help to differentiate you from your competition.
    For example: Jai recently shared a short video of his kitchen staff picking the “catch of the day”, and to show his funny side, he included a clip of his sous-chef, Rohit, getting nipped on the finger by a crab. Showing this “real life” humour led to an increased number of shares. 
  • Use images and video
    To easily capture your audience’s attention, share images and video. The more exciting and engaging they are, the more likely people are to stop and look while scrolling through their feed on their smartphone or computer. Make sure you always have your audience in mind, and constantly be asking yourself: what content would be most interesting and engaging to them? Top tip: While it’s tempting to post adorable pet photos or funny memes, if these aren’t relevant to your business they may just irritate your followers. Remember to keep your content appropriate to your business and interesting to your audience. 
  • Encourage audience participation
    On social, all conversations are two-way. Your content should never be talking at your audience. In fact, the best posts often encourage interaction. To grow engagement through participation, ask your audience to comment with their thoughts underneath a post, to “like” if they agree or disagree or to leave another reaction indicating how they feel. It’s quick and easy. As long as you’re posting useful information and sharing valuable content, there’s nothing “spammy” about gently urging your followers to help grow your business awareness. For example: Jai’s regular “catch of the day” posts aren’t receiving as much attention as he’d hoped. This time he shares two very different dishes made using his catch of the day. He asks his audience to vote for the one they want to see on tonight’s menu: “Like for option one, and share for option two”. He sees a huge uptake for the second option, his Kerala Prawn Curry, and notices a few more table bookings are made the following week. 

Key takeout

  1. Engagement is when your audience interacts with the content you post on social media by following your business profile and commenting, “liking” or sharing your posts.
  2. The more engagement you have with your audience, the better your relationship – meaning they're more likely to make a purchase .
  3. The more interesting and relevant the content you post on your profile is, the more engagement you’re likely to receive 
  4. Your personality can set you apart from your competitors, so make sure your content reflects you and your business
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Building social media presense helps you to promote your products and services online along with establishing close relationship with your customer (audience). Social Media Marketing is useful because it helps business to reach right audience.

Building a social presence

Some useful expressions
  • A follower :-A term used to describe someone who chooses to receive updates from your business on social media. Someone becomes a follower when they take specific action to do so, i.e. by “liking” your Page on Facebook, by “following” your business on Instagram, or by “subscribing” to your channel on YouTube. 
  • Organic reach :- This refers to the number of people you can reach for free using social networks like Facebook, Twitter, YouTube and Instagram by publishing posts, encouraging people to share your posts and engaging in conversations. 
  • Paid reach:- This refers to the number of people you can reach as a result of using paid-for advertising on social media. 

Invite your friends to follow your profile

Asking friends to follow your business profile can quickly increase your social following when you’re starting out. Be sure to invite friends that are interested in your business and fit your target demographic. The more closely aligned your friends are to your audience, the more likely they will engage and interact with your content. Their social activity will pop up in their friends’ feeds, so this is a great way to naturally gain exposure and grow your organic reach.
Top tip: As your friends interact with your content, it will appear in the feeds of their followers. If someone new engages with your post, respond and invite them to follow you!

Promote your online presence

A business communicates with its customers in a number of different ways – from email and websites to leaflets and posters. To promote your social media activity, include the details of your social presence (your custom URL, Facebook Page name or Twitter profile, etc.) on all of your promotional material, including email signatures, business cards and even your WhatsApp status.
Try offering exclusive content, promotions or discounts alongside these details. Incentives can be an effective way to encourage people to visit your social profile.
Top tip: Some social platforms also provide QR codes, so you can get technical and add your QR code to promotional materials as well. A QR code is a type of barcode that, once scanned by your mobile device, redirects a user to a particular URL – in this case, your business profile.

Regularly post engaging and relevant content

Sharing great content is an effective way to organically grow your social following. When a post resonates with a user, they are more likely to explore your profile to find out more. 

Think back to the previous lesson, “How to define your target audience” and remind yourself:
What are your audience’s needs and interests?
What type of content will resonate with them most?
Think beyond just sharing content with your audience. Consider how you can effectively build a two-way conversation.
For example: Dental surgery owner Janvi uses Twitter to share tips and cutting-edge scientific news with his patients. But his most popular posts are where he lets customers ask him questions. These “Question and Answer” posts have improved customer engagement and increased the number of people following his account.

Engage with other organizations

Another great way to grow your social media presence is to look at the social media profiles of other relevant businesses, publications or organizations that your audience follow. Through liking and commenting on their posts, you create an opportunity for their followers to notice you. Facebook Groups is one place to give this a try.

Facebook Groups allow people to come together around a common cause or activity to express opinions, post photos and share related content.
For example: Sai owns a menswear store and she wants to use Facebook to increase her reach. After visiting Groups that her target audience interact with (e.g. “Men’s Fashion Mumbai”), Sai begins to get involved in the public discussion around the latest seasonal trends, making sure to post from her business account. Her posts highlight her keen eye for style and quickly inspire people to click through to her Page. The more she engages in public conversations on relevant topics, the more responses she receives. Since trialling this way of building her social presence, her follower count has grown significantly. 
Discussing the top trends for men this season in the “Men’s Fashion in Mumbai” Facebook Group is an effective way to inspire visitors to follow Sai’s business Page. On the other hand, simply commenting “Follow me for cheap men’s clothes!” is unlikely to appeal to her target audience.

Top tip: No one likes to be spammed! Always be interesting, relevant and authentic when interacting with people on social media.

Build relationships with your following

Retain your new followers by keeping them interested and engaged. The more you listen to them, the more they will feel valued. Respond to people’s comments on your posts and create your own comments too. This can spark a conversation and engage even more people.
For example: Imagine you run a restaurant business. Posting your opening times and prices is not very engaging content. But if you share a new dish, ask for opinions or encourage audience participation through polls, discussions and competitions, this could lead to a more engaged, and potentially bigger, audience.
Make sure to spend time with your online community to gain valuable insights on your audience’s needs and interests. This information can also help you shape your business and the products and services you offer to ensure you remain competitive. Consider your followers as a focus group from which you can gain knowledge that will inform both your business and your social media strategy.
Over to you
There are many ways to grow your social media presence – and there is no such thing as one, correct path.
Grab a pen and paper and try to think of some ways you can grow your social following. We’ve mentioned a few ideas already, such as including your business profile’s custom URL in your marketing materials and inviting your friends to follow you. Feel free to refer back to these to make your list as detailed as possible.

Key takeouts

  • The more people click, comment, “like” and share your posts, the more often your content will be seen by potential new followers 
  • There are a number of ways to grow your following on social media: inviting your friends and existing customers, promoting it across traditional marketing materials, Regularly updating with quality content and engaging with users on other relevant profiles 
  • Your following on social media can act as a great focus group which can give you useful insights to inform your business and social strategy 

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Identifying your audience
Understand the demographics and behaviors of your audience

Some useful expressions

  • Target audience:- The group of people your business aims to serve or support. These may be existing customers, or potentially new customers. 
  • Psychographics :- This is information related to people’s behaviors and attitudes. Whilst demographics explain who people are, psychographics help to explain why they behave in a certain way. 
  • Millennials:- The name used to describe people born roughly between the 1980s and the early 2000s. 

How to define your target audience

In the previous lesson “Understanding your target audience”, we asked you to start thinking about your customers (their age, gender, etc.) In this lesson, we will build on this to help you define your target audience.

As we go through these series of blog posts, consider your current customers. Who are they? Why do they buy from you? What are their needs and interests? The key is to look for the common, or shared, characteristics.

Don’t worry if you’re just starting out. Think of your favourite shop or café and consider who their audience may be. Our checklist below will help guide you through the key things to look at.

Let's start with demographic

  • Age: What age group will your audience most likely be?
    Millennials (20 – 30-year-olds) will often interact with businesses through social media in a very different way to their parents (40 – 50-year-olds). Millennials are likely to be more active throughout the day on their smartphone, whereas their parents may only access social media once or twice a week and may prefer to use their desktop computer. 

  • Gender: Are they mostly men or women or is there an equal split?
    Men and women often have different tastes and preferences, meaning a focus on one over the other could be useful to establish early on. 

  • Location: Does your business rely on customers coming into your store or can they make purchases online? If you rely heavily on them coming to you, make sure you adapt your social media activity to those who are local to you. 

For example: It is no use advertising your beauty store in Mumbai to an audience in Bangalore. They are unlikely to visit if it’s too far away!

  • Language: Which language(s) do they speak?
    To improve your reach and engage more customers in a multilingual area, translate your content into the most widely used languages. Think about which language(s) your audience speak and tailor your content to them. While some social channels automatically translate – not all can. To be safe, check twice before posting. 
  • Occupation and income: Are your customers mostly university students, housewives or busy working professionals? You can learn a lot about your audience’s buying behaviour by looking at their occupation and income. 
For example: University students often have less disposable income but may have more time to shop around for the best deal. Working professionals may have more money to spend but less time to spare. Compare the two groups. How do their needs differ? What role does social media play in their lives?

Top tip: Working professionals are known to access social media during their commute to and from work. To capture their attention, try to post during the morning or evening.

  • Marital or family status: Are your customers mostly married? Do they have children, and if so, what age?
    Understanding this may reveal some interesting insights into what really moves your audience to take action. 
For example: Konal owns a barber shop and he knows that the majority of his clients are young dads. Knowing that this is a key part of his target audience, he decides to tailor the content on his Twitter feed to their interests. He posts funny snippets of “father-son” conversations he overhears in his barber shop on Twitter. He finds he gets more followers and more dads start bringing their sons with them to have a haircut together.
  • What about psychographics?
    Psychographic information helps to explain the personal characteristics of an audience – revealing why people behave in a certain way. Think about the unique traits of your audience and what it is that inspires them to buy your products. 
  • Needs: Look at your business and its products and services. What issues or problems do they solve? What value does your business add to someone’s life? The answers to these questions can help you to understand the motivations behind your customers’ actions. 
For example: People buy products from a homeware company because they want make their home a nicer place to live.

This is a useful insight that explains why a customer may use or purchase your products or services. It can help you to demonstrate how your business fulfils their specific needs when you’re talking to them on social media.
  • Interests, attitudes and values: What are your audience interested in and what do they value most? Is it their time, family, well-being or religion? Does your audience have any interests or hobbies that align with your business? Even if they don’t – consider whether this information can help you improve your offering or message. Really understanding what makes someone tick is key to capturing and maintaining their interest. 
Let’s pause for a second. What does your audience enjoy, value or love? Are they food lovers, animal lovers, fashion-focused, career-oriented or sporty? Try to write down 3 – 4 of the most commonly shared values and interests. Then think about how you could use this information to improve your social media activity.
For example: Gym owner Aryan knows his clientele of 30-something professional men share his interest in healthy eating. To engage his social media audience and grow his reach, he shares convenient and nutritious recipes that will suit their busy lifestyles. Soon after, he notices an improvement in engagement and an increase in subscriptions. And his gym is now busier than ever.
  • Lifestyle: Understanding a customer’s lifestyle can also inform your understanding of their needs and restrictions (e.g. time, money or knowledge). This is where your business can set itself apart. By truly understanding how your products or services fulfil your customers’ needs, you can create a proposition that really appeals to your audience. Not only will you understand how to talk to them about it, you will also know which social channels to talk to them on. 
For example: Fashion addict Yogi, is a busy web developer who has little time to update her wardrobe. She recently discovered a dressmaker who shares a weekly collection of new styles on her social profile and takes orders online. Yogi quickly became a regular customer. The convenient service complemented her busy lifestyle and her love of fashion perfectly.

Case Study

Devika Srimal Bappa, an animal lover and a PETA volunteer started Kanabis, a brand for fashionable, affordable, high quality and PETA-approved vegan footwear in 2015 as a substitute to leather based shoes for all animal lovers like her. She thanks social media platforms like Facebook and Instagram where thousands of fans and like minded people have made her socially relevant business a huge hit.

Over to you

There is a lot to cover here, but don’t worry – take your time. We suggest taking a pen and paper and creating a list of your audience characteristics (age, gender, interests, etc.) and think of how you can apply this insight to your social media strategy.
For example:
Age 20-30 – They are active on social media when commuting to and from work, so I should share posts during these times – early morning and early evening.
And don’t forget, you can use your favourite shop or café for this exercise as well.
Top tip: Not sure where to start? Speak to family and friends that fit your customer profile and ask them about their interests and lifestyle.

Key takeouts

  • It’s important to look at both demographics (“who” your target audience are) as well as psychographics (“why” they behave in a certain way) when defining your audience.
  • Demographics will help to ensure you target the right type of people (age, gender, location).
  • Psychographics will help to ensure you deliver the right type of content, using the right channels (based on their needs, interests and lifestyle).
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Every marketing strategy is a fail if you don't know target audience. Targeted Audience help you to :-
  • Make your marketing more effective
  • Defining your customer persona
  • Using your customer persona to inform your social strategy

Target Audience can be Categorized as Follow

  • Demographic
This is a specific market identified by the group’s shared traits, including age, income, gender, education and employment.
  • Social media marketing strategy
This is an overview of how you plan to use social media to achieve specific business goals.
  • Primary audience
This is a company’s most important group of customers, often those who account for the majority of sales for a business.
  • Secondary audience
This is the second most important group of customers to a business.
Why is it important to understand your target audience?

Businesses that clearly define their target audience are able to share more meaningful and relevant content with the right people, at the right time. This helps you build a strong connection with potential customers who are likely to think of your business the next time they need the product or service you offer.
A clear understanding of your target audience right from the beginning will save you time and money. Spend time getting this right and you will be rewarded for your efforts.

Making your social media marketing more effective

Understanding your target audience is key to the success of your social media marketing strategy. Remember: The social media community is vast and it can seem tempting to try and appeal to absolutely everyone. But this is not the right path to take. Engaging everyone means broadening your message and, as a result, losing your unique identity.

Instead, be really clear about who you are targeting. This will help you understand how to appeal to them on social media, ensuring you engage with the right people at the right time. Go beyond their demographics and consider when and why your business would appeal to people.

Focusing your efforts on the right people is the first step. What else can you do to ensure the success of your social media activity?

Let’s look at how Vihaan used a deep understanding of his audience to make more informed decisions:Toy shop owner, Vihaan, knows the importance of understanding his target audience. By analyzing his competitor’s social profile he notices that they typically post product shots along with prices at random times. There aren’t any posts that speak directly to their target audience or that help to set them apart. Unlike his competitor, Vihaan understands the importance of relevant content and promotes a range of children’s gifts just in time for Diwali, featuring photos of his top picks. Vihaan’s promotion is a success because he matched his business message and content with the interests of his target audience.

Informing your social media marketing strategy

Placing your target audience at the core of your decision-making process can inform many elements of your social media marketing strategy, such as:
The type of content you post (images, videos and blogs)
The way you highlight your business’s unique identity
The way you share information about your products and services
The best time of day to post
The best channels to post on

For example: You wouldn’t advertise your Mumbai street stall to an audience in Bangalore, and you wouldn’t advertise your restaurant’s breakfast menu at dinner time. It may sound obvious, but these are easy mistakes to make when first starting out.

A clear understanding of your audience allows you to use your time and energy more effectively when you’re creating your social media marketing strategy. You can plan your activity around your target audience, only publishing posts that are relevant and exciting for your audience.

We will discuss how to create amazing content that engages and excites your audience in a later lesson, “Engaging your target audience”.

Defining your target audience

Before we look at the specifics of defining your target audience in the next lesson, let’s have a think about your customers.

Try to answer the questions below:

  • What do your customers have in common?
  • Are they mainly women, men or is it an equal split?
  • How old are they? Are they of a similar age or is there a variety of age groups?
  • Are they working professionals, students, housewives?
  • Do certain demographics purchase specific products or services?
  • What are their needs – and how does your business help them?
Here is a detailed article on defining your target audience.

Your answers will help you build a clearer picture of your overall target audience. Defining your audience can be a bit tricky and time consuming, but, once done, it’s much easier to know where and how to interact with them on social media.
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In Digital World, Social Media platforms help business to connect with customers and market themselves among the right audience, No doubt Social Media is important for businesses.
Before we go ahead following are some useful expressions which might help you understand new words:-
  • Business profile
    This is a public social media profile for your business.
  • Content
    This can be text, links, events, photos or videos that are shared with your online social community.
  • Click-through rate (CTR)
    This is the percentage of people who click on a piece of content, whether an email, a social post or an online advert. A CTR can be used to measure the success of your digital marketing efforts. A high CTR means your customers find your ads helpful and relevant.
  • Target Audience
    The group of people your business arms to server or support. These may be existing customers, or potentially new customers,
  • Audience Insights
    This is data that can be collected over time to help your business undertsand how people feel about your product, service or a piece of content you have created. You can use your audience insight to tailor your marketing polans, product design and the content you share.

Social Media Marketing and Business Sucess

There are many ways to promote your business and products to the world. Now, along with traditional media marketing, like TV, Billboards, flyers and ewnspaper print ads, many companies are adding social media into the mix. There are many benifits to adding social media to your business's marketing activities. It's very targeted, so it can be seen as an effective method of communicating with and growing, your customer base. It's also more responsive and aloows you to adapt to your customer and business needs.
Lets look at the ways social media can be help grow your business.

Build an online presence quickly

A social profil eis a simple way to get your business online. better still, it's usually quick and free with similar benifits to a website but with fever otherheads, you can use your social media profile to share important contact information. An overview of your product or service promotional offers and marketing campaigns. You can even use your profile to provide real-time customer support.

Drives awareness of your business

With so many people using social media these days, a business without a social presence is a bit like having a store with a sign. People need to know you are there. The online social community is growing by the minute and an online social presence can help to increase awareness of your business, make your business easier to discover and even help your sales revenue. On social media, every user has the potential to be a future customer. Creating a ‘digital storefront’ makes it simple to search for, and share your business when recommending it to friends and family.

For example, Anaya is having trouble finding the perfect saree for her sister’s wedding. Her friend Aneka shares her favourite dressmaker’s Instagram account with Anaya and suggests she get in touch with them. After searching the dressmaker’s profile, Anaya finds a similar dress and sends the store a message to check 1) if it’s still in stock and 2) if they can tailor it for her. Once the dressmaker confirms both questions, Anaya finds their address and opening hours on their profile, before jumping in the car.
The dressmaker’s Instagram account helped build this customer relationship and sale. Without seeing the dressmaker’s Instagram account, Anaya might not have been inspired to visit the shop.

Develop a relationship with your customers

Social Media provides an opportunity to continue your conversation with new and current customers where once a customer might have phoned in advance or just visited the store and hoped for the best, today many people find it more practical to go online first to find out more about any business.
Offering responsive and tailored online customer support on social media is a great way to stand out from your competitors. One-to-one conversations help current and new customers feel confident about your services and what your offer. Responding to and engaging with your audience online in this way can be a great way to provide brilliant customer service. This can strengthen customer relationships and increase customer loyalty.
As well as one-to-one conversations, your business profile is also a great place to share relevant and unique content. You can quickly and easily share information about new products, launch promotions and talk to your audience about their interests – hopefully inspiring them to consider your business time and again.

Get to know your audience

Social media insights can help a business to effectively improve its message, services and products. This information can help you provide more tailored customer support and improved customer experience to help grow your business.

As soon as you launch your social profile, monitor the way people engage with you. What information do people ask for? What content do they engage most with? These insights can help you align your future activity with your customers’ interests and needs. Social media insights can also benefit broader business decisions, such as product design or the stock you buy.

To improve your business and its services, it’s important to understand what appeals to your audience. If users regularly message you with questions about a particular product, consider how you can sell complementary products that match their preferred item. On the other hand, if you are receiving a number of complaints about a product consider changing it, or even discontinuing it.

For example: As the owner of a sports store, Samar uses his Facebook Page insights to help him understand what his customers want. Recently he noticed an increase of women messaging him to ask about tennis equipment. He decides to buy a small test sample of tennis clothing and promotes this through his Page. It sells out within a week! Now some users are even asking to reserve items when they are back in stock. Samar now frequently uses his social media insights to help him decide which new products to buy.
Over to you
We’ve discussed how understanding your audience can help your business grow. Now let’s think about your own experiences.

Key takeouts

  • Setting up a social profile is a simple, effective, and often free way to get your business online
  • Social media marketing can help develop and create new relationships with your audience
  • A social profile is easily sharable and a convenient way for happy customers to share your business with friends and family
  • Social media insights can give you valuable information about your business and what your target audience wants


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