social media marketing overview

Before we start lets this blog post is the first chapter on Social Media Marketing, we will discuss c
First of all, what is social media?

Social media is a collection of websites or apps that let people interact with one another by creating and sharing images, text, videos and even GIFs. There are a variety of social media platforms, from Facebook, Twitter and WhatsApp to YouTube and LinkedIn.
Social media has completely changed the way a business can reach its customers. From small startups with five team members to large corporates with 50,000 employees, companies are using social media to reach and inspire people all over the world. It offers a huge amount of opportunity to really get to know your customers and to build relationships with them. It’s an exciting way to do marketing, and throughout this course, we’ll be sharing thoughts and ideas on how to make it work for you.

What is social media marketing?

Social media isn’t just great for personal use – it can also be a highly effective tool for your business. Companies of all sizes, as well as NGOs, can use social media to connect with customers and grow their online community. Using social media to reach out to people and promote your business is known as social media marketing.

With social media, many successful businesses are changing the way people learn, explore and discover new things. It allows businesses to advertise in a targeted, consumer-focused way, offering the potential for great value for money from advertising budgets.

How has social media changed marketing?

Social media marketing is a two-way conversation, where direct interaction helps create a stronger and a longer-lasting customer relationship. Its reactive nature means communicating in a timely way has never been simpler.

Social media marketing is an effective way to create business awareness and a positive, memorable impression. We’ll share some tips on creating inspiring posts that can encourage customer engagement in a later lesson, “How to engage your audience”.

Social media marketing allows your business to engage, entertain and respond to your audience. Instead of talking to your customer, as with some traditional media, it lets you listen and respond to them in a personally tailored and immediate manner. This way of communicating with new and existing customers can transform how a business promotes itself. A simple, open conversation can help people feel more at ease when interacting with you. Try it and see how it improves your marketing and customer retention – and how it gives you new audience insights that help sharpen your offering.

Over to you

We’ve discussed the ways in which social media has changed marketing. Now let’s think about your own experiences.
Have you ever tried to get in touch with a business on social media?
If yes, how did they respond?
What did you like about their approach?
What didn’t you like about their approach?
Looking at what works well will help you understand how you can best use social media for your business.