Every marketing strategy is a fail if you don't know target audience. Targeted Audience help you to :-
  • Make your marketing more effective
  • Defining your customer persona
  • Using your customer persona to inform your social strategy

Target Audience can be Categorized as Follow

  • Demographic
This is a specific market identified by the group’s shared traits, including age, income, gender, education and employment.
  • Social media marketing strategy
This is an overview of how you plan to use social media to achieve specific business goals.
  • Primary audience
This is a company’s most important group of customers, often those who account for the majority of sales for a business.
  • Secondary audience
This is the second most important group of customers to a business.
Why is it important to understand your target audience?

Businesses that clearly define their target audience are able to share more meaningful and relevant content with the right people, at the right time. This helps you build a strong connection with potential customers who are likely to think of your business the next time they need the product or service you offer.
A clear understanding of your target audience right from the beginning will save you time and money. Spend time getting this right and you will be rewarded for your efforts.

Making your social media marketing more effective


Understanding your target audience is key to the success of your social media marketing strategy. Remember: The social media community is vast and it can seem tempting to try and appeal to absolutely everyone. But this is not the right path to take. Engaging everyone means broadening your message and, as a result, losing your unique identity.

Instead, be really clear about who you are targeting. This will help you understand how to appeal to them on social media, ensuring you engage with the right people at the right time. Go beyond their demographics and consider when and why your business would appeal to people.

Focusing your efforts on the right people is the first step. What else can you do to ensure the success of your social media activity?

Let’s look at how Vihaan used a deep understanding of his audience to make more informed decisions:Toy shop owner, Vihaan, knows the importance of understanding his target audience. By analyzing his competitor’s social profile he notices that they typically post product shots along with prices at random times. There aren’t any posts that speak directly to their target audience or that help to set them apart. Unlike his competitor, Vihaan understands the importance of relevant content and promotes a range of children’s gifts just in time for Diwali, featuring photos of his top picks. Vihaan’s promotion is a success because he matched his business message and content with the interests of his target audience.

Informing your social media marketing strategy

Placing your target audience at the core of your decision-making process can inform many elements of your social media marketing strategy, such as:
The type of content you post (images, videos and blogs)
The way you highlight your business’s unique identity
The way you share information about your products and services
The best time of day to post
The best channels to post on

For example: You wouldn’t advertise your Mumbai street stall to an audience in Bangalore, and you wouldn’t advertise your restaurant’s breakfast menu at dinner time. It may sound obvious, but these are easy mistakes to make when first starting out.

A clear understanding of your audience allows you to use your time and energy more effectively when you’re creating your social media marketing strategy. You can plan your activity around your target audience, only publishing posts that are relevant and exciting for your audience.

We will discuss how to create amazing content that engages and excites your audience in a later lesson, “Engaging your target audience”.

Defining your target audience


Before we look at the specifics of defining your target audience in the next lesson, let’s have a think about your customers.

Try to answer the questions below:

  • What do your customers have in common?
  • Are they mainly women, men or is it an equal split?
  • How old are they? Are they of a similar age or is there a variety of age groups?
  • Are they working professionals, students, housewives?
  • Do certain demographics purchase specific products or services?
  • What are their needs – and how does your business help them?
Here is a detailed article on defining your target audience.


Your answers will help you build a clearer picture of your overall target audience. Defining your audience can be a bit tricky and time consuming, but, once done, it’s much easier to know where and how to interact with them on social media.

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